Financing:

   

 
Management
 
The Management Structure follows the principals which are stated in the Final Application Guide composed by the General Secretariat for Research and Technology. 
Management Bodies


Region of Central Macedonia
(RCM)

Aristotle University of Thessaloniki
(AUTH)

University of Macedonia
(UOM)

Centre for Research & Technology Hellas
(CERTH)

Association of Information Technology Companies of Northern Greece
(SEPVE)
Federation of Industries of Northnern Greece
(FING)
Thessaloniki Technology Park
(TTP)
Research Commitee of AUTH
 
 
 
Commercial operation of a locally targeted advertising system on the Internet
Organisation responsible for implementation of the task
Tero Ltd www.tero.gr  

Task Description
The purpose of this project is to establish and exploit a new business model for internet advertising. Current business models assume one can embed advertising into the original web content at source. The developed system adds advertising to web content at the point of delivery. This is also the normal practice in other media (press, radio, TV).
Tero wishes to meet the need of small-local enterprises for effective advertisement through the internet.

Expected Results
Ôero wishes to establish the company that will initially exploit the system in the Greek market, but the main objective would be its promotion at an international level, where there seems to be great need for locally targeted advertisements. The exploitation of the technology will be achieved via licensing fees. The promotion of the technology will be conducted at both an online and offline level and it will focus in the creation of collaborations with major Internet Service Providers (ISPs), advertising companies, media buyers as well as any other companies that can relate directly to online advertising.

Task Managers
Stratos Arampatzis
Tel: +30 2310 804.900
E-mail: info@tero.gr

Nick Baltas
Tel: +30 2310 804.901
E-mail: info@tero.gr 
 
 
Copyright 2007